Adledger states they are “a nonprofit research and development consortium charged with implementing global technical standards and solutions for the digital media and blockchain industries.”
“The goal of AdLedger is to further trust and transparency within the digital media space.”
Blockchain is key to that ambition.
In the above video, Christiana Cacciapuoti of AdLedger; Chad Andrews & Babs Rangaiah of IBM; Ryan Nathanson of Salon Media Group Inc.; and Adam Helfgott of MAD Network, discuss issues plaguing ad tech and how AdLedger can address these issues.
The goal is for brands to get more media for their working dollar, publishers will get a fair price for their inventory and consumers will get messages that are better targeted and more relevant.