Introduction to Programmatic Advertising | What is Programmatic Advertising?

Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:

A. What is Programmatic Advertising?

B. What are the different types of Programmatic Ad Buying?

  1. Programmatic Guaranteed or PG Deals
  2. PMP or Private Marketplace Deals
  3. Open Auction Deals

C. Where does each of the platforms fit in the programmatic advertising ecosystem?

D. What is RTB or Real-time bidding?

E. What is a DSP, SSP, Ad Exchange, and DMP?

Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding