We’re finally seeing normalisation of blockchain’s use in digital advertising says Christiana Cacciapuoti, executive director at AdLedger. Many solutions are no longer marketing themselves first and foremost on the fact that they use blockchain, but are instead focusing on what … Read the rest
AdLedger Introduction
Adledger states they are “a nonprofit research and development consortium charged with implementing global technical standards and solutions for the digital media and blockchain industries.”
“The goal of AdLedger is to further trust and transparency within the digital media space.”… Read the rest
All Four Major Ad Holding Companies Unite Around Blockchain
The advertising industry has benefited from the digital revolution as evidenced by the massive reallocation of money from traditional media to digital advertising. However, such has also highlighted problems that have plagued the industry as it continues to assert its … Read the rest