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Tag: AdLedger

Posted on February 7, 2020January 30, 2020

Blockchain’s Use in Advertising is Finally Becoming Normalised says AdLedger’s Cacciapuoti

We’re finally seeing normalisation of blockchain’s use in digital advertising says Christiana Cacciapuoti, executive director at AdLedger. Many solutions are no longer marketing themselves first and foremost on the fact that they use blockchain, but are instead focusing on what … Read the rest

Posted on December 20, 2018December 19, 2018

AdLedger Introduction

Adledger states they are “a nonprofit research and development consortium charged with implementing global technical standards and solutions for the digital media and blockchain industries.”

“The goal of AdLedger is to further trust and transparency within the digital media space.”… Read the rest

Posted on November 11, 2018November 11, 2018

All Four Major Ad Holding Companies Unite Around Blockchain

Blockchain and Ad Companies

The advertising industry has benefited from the digital revolution as evidenced by the massive reallocation of money from traditional media to digital advertising.  However, such has also highlighted problems that have plagued the industry as it continues to assert its … Read the rest

Blockchain and Web 3.0

“Blockchain paves the way to greatly improved cryptography and online security. It establishes faster, more efficient, more transparent, more accountable and less expensive operations and transactions. It is the future of commerce. And it’s already begun.” GW Alger

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