Programmatic advertising has challenges which may benefit from Supply Chain Optimization (SPO). Media buyers can optimize relationships with suppliers via optimization of the digital supply chain.… Read the rest
5 Dimensions of Digital Advertising (Including Programmatic)
Digital advertising crosses platforms, countries, and tech platforms — but these 5 key areas unify them regardless of what type of business you are running or what your marketing goals are.… Read the rest
The Future of Digital Marketing in 2021
The top 5 hottest digital marketing trends we’ll see in 2021 including 1) artificial intelligence, 2) voice search, 3) blockchain, 4) micro-influencer marketing, 5) interactive content (interactive videos and ads).… Read the rest
Facebook showed this ad to 95% women. Is that a problem?
In 2019, Facebook settled a lawsuit with civil rights groups following the revelation that advertisers using their platform could use the targeting options to exclude many specific demographics from seeing their ads. It’s now more difficult for an unscrupulous advertiser … Read the rest
Advertising Using Machine Learning and Artificial Intelligence for Your Ad Campaigns
Study: half of the money brands invest in programmatic advertising never reaches online
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain. Half of the money brands spend on … Read the rest
The Trade Desk Stock: A Serious Competitor For Google and Facebook
The Trade Desk is one of the most exciting new companies in the stock market. In this video, I will explain why they could become a serious rival to Google and Facebook and have the potential to become a ten-bagger … Read the rest
Programmatic reach, as explained by trick-or-treaters
Reach in programmatic advertising is not as abstract as it seems. Watch these trick-or-treaters explain why brands should reach all of the internet, not just a part of it. … Read the rest
What Is The Future Of Advertising? – BBC Click
New technology that could change the way that ads are placed in films and television. … Read the rest
Marketing Trends 2020: Artificial Intelligence & Google Smart Bidding
In 2017, Google announced that are now an AI-first company. They have been working on a number of different areas using AI technology, with smart bidding being one of them. If you are not already using smart bidding, then you … Read the rest