Why creativity is being liberated by data and machine learning

Are machine learning and creativity at odds? In a word: No. And don’t just take it from Google. They sat down with Justin Billingsley, CEO at Publicis Emil; Dawn Winchester, chief digital officer at Publicis North America; Andrew Shebbeare, co-founder and chairman of Essence; and Vijay Sharma, FlipKart’s head of digital media and brand marketing. They explain how creativity is being empowered by the most recent advances in technology, and why great creatives love data and automation.

Programmatic Advertising Basics Explained in Under 4 Minutes

Join Trevin as he gives a basic overview of how programmatic advertising works and reasons why it’s beneficial to any business looking to advertise online. Programmatic advertising automates the digital ad buying process, giving you more time to worry about other aspects of your business. With real-time bidding, your ads get served based on your budget and your ad’s relevance. You’re paying to target the right audience and not overspending on your advertising budget.

The Future of Blockchain Advertising

Blockchain has been touted as the next Internet, a technology that will revolutionize the way we live. Kim Parlee talks with Brian Wong, founder of kiip and author of The Cheat Code, as his company launches the first ever blockchain mobile ad campaign with AB InBev, the world’s biggest beer company.

Artificial Intelligence in Marketing

Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to improve marketing, they lack a process by which to execute a Marketing AI project. This article discusses the use of AI to provide support for marketing decisions. Based on the established Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, it creates a process for managers to use when executing a Marketing AI project and discusses issues that might arise. It explores how this framework was used to develop three cutting-edge Marketing AI applications.

Adobe Advertising Cloud: Where programmatic meets media. All media.

Adobe Advertising Cloud is the only independent ad platform that unifies and automates all media, screens, data and creativity at scale. Create meaningful ad experiences that resonate with your audience, deliver data-driven TV advertising, manage all your media strategies across digital and TV and utilize AI and data to turn search marketing from a best guess, to a winning strategy.