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Tag: advertising

Posted on November 3, 2021October 26, 2021

What Is Programmatic Advertising?

Ever wondered about the process behind the ads we see online? This process, called programmatic advertising, is a lot more complex than we think. We break it down in 4 minutes.… Read the rest

Posted on September 6, 2021August 29, 2021

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:

A. What is Programmatic Advertising?

B. What are the different types of Programmatic Ad Buying?

  1. Programmatic Guaranteed or PG Deals
  2. PMP or
… Read the rest
Posted on April 16, 2021April 8, 2021

6 Hottest Ad Tech & Programmatic Trends to Adopt Today

Trends can be just buzzwords. But they also may be not. We combed through tons of programmatic predictions, interviewed the eight greatest ad tech innovators, and racked our own brains to figure out which industry novelties are worth adoption.

Among … Read the rest

Posted on April 6, 2021March 29, 2021

Programmatic Advertising Video

Programmatic advertising has challenges which may benefit from Supply Chain Optimization (SPO). Media buyers can optimize relationships with suppliers via optimization of the digital supply chain.… Read the rest

Posted on October 25, 2020October 16, 2020

5 Dimensions of Digital Advertising (Including Programmatic)

Digital advertising crosses platforms, countries, and tech platforms — but these 5 key areas unify them regardless of what type of business you are running or what your marketing goals are.… Read the rest

Posted on October 10, 2020October 2, 2020

The Future of Digital Marketing in 2021

The top 5 hottest digital marketing trends we’ll see in 2021 including 1) artificial intelligence, 2) voice search, 3) blockchain, 4) micro-influencer marketing, 5) interactive content (interactive videos and ads).… Read the rest

Posted on August 8, 2020August 1, 2020

Facebook showed this ad to 95% women. Is that a problem?

In 2019, Facebook settled a lawsuit with civil rights groups following the revelation that advertisers using their platform could use the targeting options to exclude many specific demographics from seeing their ads. It’s now more difficult for an unscrupulous advertiser … Read the rest

Posted on July 21, 2020July 13, 2020

Advertising Using Machine Learning and Artificial Intelligence for Your Ad Campaigns

… Read the rest
Posted on June 12, 2020June 5, 2020

Study: half of the money brands invest in programmatic advertising never reaches online

A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain. Half of the money brands spend on … Read the rest

Posted on April 27, 2020April 23, 2020

The Trade Desk Stock: A Serious Competitor For Google and Facebook

The Trade Desk is one of the most exciting new companies in the stock market. In this video, I will explain why they could become a serious rival to Google and Facebook and have the potential to become a ten-bagger … Read the rest

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Blockchain and Web 3.0

“Blockchain paves the way to greatly improved cryptography and online security. It establishes faster, more efficient, more transparent, more accountable and less expensive operations and transactions. It is the future of commerce. And it’s already begun.” GW Alger

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