AdTech in Blockchain

Matt Hrushka, from Kochava, speaks about how blockchain technology is being deployed in digital advertising. Kochava is the industry leader for mobile app attribution and mobile app analytics. They enable top brands to harness their data for growth.

How Blockchain Went From Bitcoin To Big Business | Forbes

Big businesses are moving into blockchain in parallel with the decline of the prices of cryptocurrencies.

However, enterprises want permissioned or “invitation only” types of blockchains, instead of permissionless and open to anyone. IN other words, blockchains can be established within different level of privacy and control.

A blockchain benefit that is desired by these companies is how it facilitates proving that something has been moved from one destination from another. The idea is to make supply chains more transparent , which can help identify the source of problems when they arise.

Additionally, blockchains can help to streamline supply lines and reduce middlemen.

What is a Dapp?

What are Dapps? Imagine having your car working away, transporting passengers while you’re at work. Imagine having your computer utilizing its spare capacity to serve businesses and people across the globe. Imagine being paid for browsing the web and taking ownership of your, arguably invaluable, attention.

Imagine a world like that.

That world is not far away.

A paradigm shift in the way we view software models is approaching. When Bitcoin, the first cryptocurrency, made us reassess our definition of Store of Value (SoV), it also revealed a sneak peek of the future: a world running on decentralized applications (Dapps). These distributed, resilient, transparent and incentivized applications will prove themselves to the world by remapping the technological landscape.

What is an ICO?

What is An Initial Coin Offering? ICOs are basically blockchain crowdsales, the cryptocurrency version of crowdfunding. The ICOs have been truly revolutionary and have managed to accomplish many amazing tasks: They have provided the simplest path by which DAPP developers can get the required funding for their project. Anyone can become invested in a project they are interested in by purchasing the tokens of that particular DAPP and become a part of the project themselves.

What is EOS? How Does it Work?

EOS is a smart contract platform much like Ethereum. EOS, however, promises the ability to perform millions of transactions per second, without any fees! How could this be possible, given the scalability of other major blockchains? In this guide, we dive into what EOS is doing differently to achieve this, and what those choices mean for the network.

How Does Game Theory Affect Blockchain Networks?

Game Theory is the study of strategic decision making.

Game Theory is a core principle of blockchain systems. If you’ve wondered how every individual Bitcoin node works together, Game Theory is your answer.

Game Theory incentivizes people who don’t know each other to work together successfully.

What is the Basic Attention Token?

Developed by Brendan Eich, the Basic Attention Token is a project that aims to make the online advertising space better for everyone.

The Basic Attention Token (BAT) is a digital advertising token which is built on the Ethereum blockchain. The purpose of BAT is to create an ad exchange marketplace which will connect advertisers, publishers and users in a decentralized manner so as to monetize user attention and remove all the other needless expenditure related to ad networks.

In brief, users get paid to provide their attention to ads. The system has to be fair to all the participants: users, advertisers and content publishers.

BAT works in the Brave browser which gets rid of all ads, but if you turn them on, you get paid for watching ads.

Metax and adChain

MetaX is attempting to solve the problem of fraud in the digital advertising world by establishing a common language and universal data set called adChain on blockchain, in this case Ethereum.