Marketing Trends 2020: Artificial Intelligence & Google Smart Bidding

In 2017, Google announced that are now an AI-first company. They have been working on a number of different areas using AI technology, with smart bidding being one of them. If you are not already using smart bidding, then you need to get on it now. Smart Bidding is type of PPC campaign that automatically adjusts to the current situation of your consumer. Typical signals that would automatically adjust the bid are time of day, location, device, language and OS. And it also tracks cookies and historical data of the individual. Today, Google is available through various touchpoints and devices. Load of applications are using Google services and devices like smart speakers, smart TVs and smart fridges are all using the Google. Through these touchpoints and devices, Google is gathering so much data that they can use to provide a personalized service. So What Does Google Know? Well, they know quite a lot. They know: -How many searches you made -What Youtube videos you watch -What websites you use -Your contacts -Your locations -And much more… Google will use this information to adjust your bids so that you get a better ROI. Also, Google smart bidding will provide you with up-to-date analytics information about how your campaigns are performing. So you can adjust your budget to get a higher revenue.

The Future of Blockchain Advertising

Blockchain has been touted as the next Internet, a technology that will revolutionize the way we live. Kim Parlee talks with Brian Wong, founder of kiip and author of The Cheat Code, as his company launches the first ever blockchain mobile ad campaign with AB InBev, the world’s biggest beer company.

Artificial Intelligence in Marketing

Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to improve marketing, they lack a process by which to execute a Marketing AI project. This article discusses the use of AI to provide support for marketing decisions. Based on the established Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, it creates a process for managers to use when executing a Marketing AI project and discusses issues that might arise. It explores how this framework was used to develop three cutting-edge Marketing AI applications.

Adobe Advertising Cloud: Where programmatic meets media. All media.

Adobe Advertising Cloud is the only independent ad platform that unifies and automates all media, screens, data and creativity at scale. Create meaningful ad experiences that resonate with your audience, deliver data-driven TV advertising, manage all your media strategies across digital and TV and utilize AI and data to turn search marketing from a best guess, to a winning strategy.