Tag: marketing

Wondering how artificial intelligence (AI) can improve your marketing? Watch as strategist Bryan Kramer reveals how marketers can benefit from AI. You’ll discover how AI can help you automate complex tasks, tools you can use right now, and emerging AI applications for marketers.

A company is using artificial intelligence to mine your moves on social media and give you a better targeted ad experience online.

Pauline Pangan from AFDigital, talks about the disruptive trends in marketing and how businesses can leverage the power of AI in her session entitled Machine Learning from Marketing Past.

Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to improve marketing, they lack a process by which to execute a Marketing AI project. This article discusses the use of AI to provide support for marketing decisions. Based on the established Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, it creates a process for managers to use when executing a Marketing AI project and discusses issues that might arise. It explores how this framework was used to develop three cutting-edge Marketing AI applications.

Adobe Advertising Cloud is the only independent ad platform that unifies and automates all media, screens, data and creativity at scale. Create meaningful ad experiences that resonate with your audience, deliver data-driven TV advertising, manage all your media strategies across digital and TV and utilize AI and data to turn search marketing from a best guess, to a winning strategy.

In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.

What is AI? To Paul, it is the umbrella term to encompass technologies and algorithms designed to make machines smart, with machine learning being the primary subset.

Machine learning can be defined as making predictions on future outcomes based on historical data. The key to machine learning is that the machines are getting smarter and their predictions are getting better without any human intervention.

Use AI to help make decisions.

Audience targeting and automatic content creation are just a few of the many ways AI can be used to help grow your user base and increase sales.

This video presents how some startups are applying AI to the marketing space and then programmatically walk through some AI techniques like matrix factorization, SVD, and LSTM neural networks that help a marketer outperform the competition and get the optimal results for their business.

Some existing services to use:

Appier.com – Aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems, including audience prediction.

Drawbridge.com – Connects, unifies, and supercharges customer data to create a complete view of the people you do business with, including predicting times types of users will be on a specific platform.

InsideSales.com – Delivers an AI-powered SaaS platform to guide sales teams to build better pipeline and close more of the right deals, including helping to find 20% of customer base that will convert

Persado.com – Persado applies mathematical certainty to words to help create phrases and words for content that drives action.