In this video, Saarim Asady breaks down LinkedIn’s major algorithm update, which replaced hard-coded rules with an AI-driven system. Rather than relying on simple keywords or vanity metrics, the new AI scans your entire profile and content to deliver posts directly to your target audience.
Key takeaways include:
- Quality over Reach: Overall views and impressions may decrease, but targeted reach will increase. Broad, generic posts dilute reach, while highly specific content helps the AI identify your ideal buyers.
- New Engagement Signals: The AI evaluates dwell time and scroll-stopping behavior rather than relying solely on traditional likes or comments.
- Profile Signaling: Your LinkedIn profile headline and content must clearly communicate who you serve and what outcomes you deliver to ensure the AI routes your profile to the right leads.
- Evaluating Success: Creators can verify if the algorithm is working by checking profile viewers or post engagers to ensure at least 50% match their target demographic.
Ultimately, the update turns LinkedIn into a hyper-targeted organic prospecting tool, favoring niche, high-value creators over viral, generic posts.