Use AI to help make decisions.
Audience targeting and automatic content creation are just a few of the many ways AI can be used to help grow your user base and increase sales.
This video presents how some startups are applying AI to the marketing space and then programmatically walk through some AI techniques like matrix factorization, SVD, and LSTM neural networks that help a marketer outperform the competition and get the optimal results for their business.
Some existing services to use:
Appier.com – Aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems, including audience prediction.
Drawbridge.com – Connects, unifies, and supercharges customer data to create a complete view of the people you do business with, including predicting times types of users will be on a specific platform.
InsideSales.com – Delivers an AI-powered SaaS platform to guide sales teams to build better pipeline and close more of the right deals, including helping to find 20% of customer base that will convert
Persado.com – Persado applies mathematical certainty to words to help create phrases and words for content that drives action.