Blockchain and Data Privacy

blockchain technology

Data collection of internet users has been an issue since the dawn of the world wide web. But in recent years a larger percent of the public is becoming more sensitive about media and tech companies aggregating their user data. As a result, more users having been opting out.

Europe’s new data privacy law has established the continent as a global leader re issues surrounding data privacy. (The law requires companies to inform users what data is being collected, and it gives consumers the right to access stored data and even correct information that turns out to be inaccurate.)

Blockchain offers a different solution. A way consumers can choose what to share and when to share it, rather than handing everything over to corporations and hoping it isn’t misused or lost.

For more info, visit the following article: Opt-Out Versus Opt-In: How Blockchain Will Change The Data Collection Culture.