How FTX Went Bankrupt | What Went Wrong | WSJ

So the question of whether or not you can reach people in a way that they feel good about or that resonates with them isn’t new.

Former CEO Sam Bankman-Fried was hailed as a savior of crypto before FTX’s implosion.

Cryptocurrency exchange FTX was seen as a survivor in a struggling industry, but over the course of six days the exchange collapsed due to a sudden liquidity crunch. WSJ explains the factors that drove FTX’s growth and what led to its downfall.