Machine Learning: Living in the Age of AI

This video examines ways in which people are interacting with AI today. Hobbyists and teenagers are now developing technology powered by machine learning. AI is impacting schoolchildren and farmers and senior citizens. The video also looks at implications the rapidly accelerating technology can have, including the good and bad of AI as well as ethical dilemmas posed by AI.

Will Artificial Intelligence Take My Marketing Job? (Ep 3)

Artificial intelligence is intended to make lives better and more efficient, but it can replace tasks that can be automated. So there is a reality that companies will want to become more efficient by eliminating humans where they can, because if they don’t, their competitors will.

Some examples of jobs that may go away are telemarketing and writing earnings reports and media buyers and anything that a machine can do better.

How Can Marketers Use Artificial Intelligence? (Ep2)

AI needs to be solving a business problem or helping to achieve a goal more efficiently for it to make sense as a business application. Some examples touched upon in this video include using AI for recommendations, optimization and categorizations.

Machine learning can be defined as making predictions on future outcomes based on historical data. The key to machine learnings is that the machines are getting smarter and their predictions are getting better without any human intervention.

What is artificial intelligence in marketing? (Ep1)

In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.

What is AI? To Paul, it is the umbrella term to encompass technologies and algorithms designed to make machines smart, with machine learning being the primary subset.

Machine learning can be defined as making predictions on future outcomes based on historical data. The key to machine learning is that the machines are getting smarter and their predictions are getting better without any human intervention.