How Search Really Works

How do search engines like Google, Bing, or DuckDuckGo manage to sift through billions of web pages to find the exact information you’re looking for in a matter of seconds? The answer lies in a complex system involving algorithms, indexing, and ranking.

At the core of search engines is a vast database called an index. This index is essentially a catalog of all the web pages that the search engine has crawled and understood. Each page is assigned a unique identifier and is categorized based on its content.

When you enter a search query, the search engine’s algorithm analyzes the words and phrases you’ve used. It then consults the index to find web pages that are relevant to your query. The algorithm uses a variety of factors to rank the search results, including:

  • Relevance: How closely do the words on the webpage match your search query?
  • Authority: How reputable is the website? Is it a well-known and trusted source?
  • Link popularity: How many other websites link to this page? This is a measure of its importance and relevance.
  • User experience: How easy is it for users to find the information they’re looking for on this page?
  • Page loading speed: How quickly does the page load? Faster pages are generally preferred.

The search engine’s algorithm constantly evolves to improve the quality of search results. New factors are added and existing ones are refined based on user feedback and data analysis.

By understanding how search engines work, you can optimize your own website’s content and structure to improve its visibility in search results. This can help you attract more visitors and achieve your online goals.

EP005: Project Zero | HACKING GOOGLE

Zero days. They’re some of the world’s most dangerous exploits. And the race is on to find them before the attackers do.

Go behind the scenes with Project Zero, a specialized task force devoted to hunting zero day exploits across the internet – in software, hardware, in Google products and beyond. Their work makes them few friends, but finding zero days is essential to ensuring a safe and open internet.

EP004: Bug Hunters | HACKING GOOGLE

They’re high schoolers, lawyers, IT professionals, and hobbyists. And they’ve made millions hacking Google in their free time.

Over the last decade, Google’s Bug Hunter Program has rewarded thousands of people from 84 different countries over $35 million to hunt down over 12,000 bugs in Google products. Their motives vary – cash, clout, curiosity – but their mission is the same: find undiscovered vulnerabilities.

EP003: Red Team | HACKING GOOGLE

They have one job: hack Google from the inside.

Go behind the scenes with the Red Team, the elite hackers dedicated to attacking Google’s own network. They sneak into buildings, launch phishing campaigns, and distribute malware across the company. Countless crucial protections have been created in response to the Red Team’s relentless assault on Google’s products.

EP002: Detection and Response | HACKING GOOGLE

Meet the internet’s fire department, the elite team that answers the call when chaos ignites online.

When Google’s Detection and Response Team discovers an attacker, they have to be swift and precise. In 2021, they identified unusual network activity, dropped in, isolated the attacker, and booted them off the network – extinguishing a digital fire before it could cause any damage.

EP001: Threat Analysis Group | HACKING GOOGLE

Watchguards. Lookouts. Sentries. When faced with threats, there have always been those who look out to protect the rest. But who looks out for the threats lurking online?

Equipped with custom Google Search algorithms and a digital library of the most malicious exploits, the Threat Analysis Group has helped stop some of the most insidious and consequential threats to Google, its users, and the internet at large. Their deep understanding of attackers helps keep billions of users safe.

EP000: Operation Aurora | HACKING GOOGLE

What happens when a country attacks a company? In 2009, Google found out and cybersecurity was never the same again.

An inside look at the historic attack where Google’s network was breached by a foreign government trying to access the Gmail accounts of human rights activists. In the wake of the breach, Google revolutionized its approach to security – overhauling everything and developing highly specialized teams of elite experts to stay ahead of the ever-evolving threat landscape.

Why Elon Musk is really building Starlink

Elon Musk tweeted that Starlink satellite internet service is now available in Ukraine. What does that really mean? Why is it important? And if it’s a big new thing that the internet is in space then… where was it before? In this video, I dive deep into how your internet gets to you right now, why Elon Musk wants to put it in space, and why it all matters.

We’re in the middle of the Internet Space Race. It’s not just Elon with Starlink and SpaceX, it’s also Jeff Bezos with Project Kuiper… oh and don’t forget Richard Branson with OneWeb. Why do all these billionaires want to put your internet in space? So much so that they’re willing to put millions of dollars on the line, weather geomagnetic storms, and launch thousands of satellites into orbit, all in an attempt to change the way millions of people get their (your!) internet.

But this is more than just a fight between billionaires. It’s a fight for the future of the internet. It’s an effort to get connected the billions of people who still, in 2022, don’t have access to high speed internet – or can’t afford the cost given the way it’s being provided today.

This is a story about ambition, connection, and a WHOLE LOT of crazy cool engineering.

Web 3.0 Explained In 5 Minutes

Web 3.0 is a concept for the internet’s future phase, which envisions a decentralized ecosystem built on blockchain technology. It would be a change from the present ecosystem’s centralized mega-platforms and companies, and proponents argue it will address what’s wrong with the internet today while also reversing the decline of democracy. So, this scribe video on WEB 3.0 will enlighten you about what is web and how it came into existence, and how it has evolved from web 1.0 to web 2.0 and is now transforming into web 3.0. Web 3.0 is going to revolutionize the internet and also benefit society in so many ways.

Wikipedia’s Bias

I love Wikipedia! I even donated to it. But I won’t donate again, now that I’ve learned how BIASED Wikipedia has become.

No right-leaning outlets, Fox News Politics, the Daily Wire, the Daily Caller, etc… is considered “reliable” by Wikipedia. None.

But even some of the most extreme leftist outlets get a “reliable” badge — like “Jacobin,” a self-described SOCIALIST outlet.

Vox, Buzzfeed News, and Slate are also deemed “reliable” by Wikipedia. Editors may base stories on their reporting.

Why did Wikipedia become so biased? Veteran Wikipedian Jonathan Weiss tells me that the site, like academia, has been captured by leftists.

Some Wikipedia administrators even brag on their profiles, “this user is a socialist.” Another put up images idolizing communist murderers Che Guevara and Vladimir Lenin.

These administrators make final decisions about what counts as “reliable,” and what goes on Wikipedia.

That’s why for years, Wiki’s “communism” page made NO mention of the millions killed by that ideology.

US border facilities are listed under “concentration camps,” on the same page as Wikipedia’s holocaust facilities.

Can we fix this? Wikipedia is supposed to be a site that “anyone can edit,” so I made an edit. You can find out what happened in the video above.