Blockchain’s Use in Advertising is Finally Becoming Normalised says AdLedger’s Cacciapuoti

We’re finally seeing normalisation of blockchain’s use in digital advertising says Christiana Cacciapuoti, executive director at AdLedger. Many solutions are no longer marketing themselves first and foremost on the fact that they use blockchain, but are instead focusing on what blockchain enables them to do. In this interview, Cacciapuoti discusses how AdLedger uses blockchain and cryptography, and clears up some of the myths around what cryptography means. Filmed at NVF Roadmap in London.