Brands can turn to AI instead of influencers with new TikTok ad tools

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, brands now have the power to create ads with virtual “influencers.” In its latest update, TikTok rolled out several generative AI features for advertisers as a part of TikTok Symphony. This suite of generative AI tools is designed to help “streamline creative production and spark bold new ideas.”