Category: blockchain

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6 Hottest Ad Tech & Programmatic Trends to Adopt Today

Trends can be just buzzwords. But they also may be not. We combed through tons of programmatic predictions, interviewed the eight greatest ad tech innovators, and racked our own brains to figure out which industry novelties are worth adoption.

Among them, you will find quite obvious programmatic predictions, while others might actually surprise you (for example, trends #4 and #5). Ready to start? Then let our irresistible Dmitry Chebakov guide you through the world of miraculous ad tech innovations!

Which trends are inside:

0:24​ #1: Consent-Driven 1st-party Data Models
1:50​ #2: The Rise of Connected TV, OTT, and Mobile Ad Formats
3:15​ #3: AI and Machine Learning Development
4:25​ #4: Audio and Podcast Ads Scale-up
5:20​ #5: Shift from Hyper-Personalization to Hyper-Relevance
6:01​ #6: Recovery of DOOH Advertising

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Stuart Hammerof – Quantum Physics of Consciousness

Are quantum events required for consciousness in a very special sense, far beyond in the general sense that quantum events are part of all physical systems? What would it take for quantum events, on such a micro-scale, to be relevant for brain function, which operates at the much higher level of neurons and brain circuits? What would it mean?

Stuart Hameroff, MD, is a physician and researcher at the University Medical Center at the University of Arizona.

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“It’s Worse Than We Thought” | Edward Snowden

https://youtu.be/0k9fE8PpIzs

NSO Group Technologies is an Israeli technology firm whose spyware called Pegasus enables the remote surveillance of smartphones.

In 2014, the surveillance firm Circles merged with the NSO Group. Circles is capable of identifying the location of a phone in seconds, anywhere in the world. It was identified that 25 countries across the world were customers of Circles. The firm has two systems. One operates by connecting to the purchasing country’s local telecommunications companies’ infrastructure. The other separate system, known as the “Circles Cloud”, is capable of interconnecting with telecommunications country across the globe. In December 2020, the Citizen Lab reported that Supreme Council on National Security (SCNS) of the United Arab Emirates was set to receive both these systems.

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