How Can Marketers Use Artificial Intelligence? (Ep2)

AI needs to be solving a business problem or helping to achieve a goal more efficiently for it to make sense as a business application. Some examples touched upon in this video include using AI for recommendations, optimization and categorizations.

Machine learning can be defined as making predictions on future outcomes based on historical data. The key to machine learnings is that the machines are getting smarter and their predictions are getting better without any human intervention.