Sadie Thoma, director, U.S. ads marketing at Google, sits down with Tiffany Rolfe, global chief creative Officer at R/GA, to discuss how Google AI is changing the creative game. Hear how R/GA leveraged generative AI through the Google Creative AI Lighthouse program to produce an “impossible ad” for their client, Moncler. They break down what this revolutionary project means for the creative process and why human ingenuity and passion remain the most important ingredients for great work.
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