What is EOS? How Does it Work?

EOS is a smart contract platform much like Ethereum. EOS, however, promises the ability to perform millions of transactions per second, without any fees! How could this be possible, given the scalability of other major blockchains? In this guide, we dive into what EOS is doing differently to achieve this, and what those choices mean for the network.

How Does Game Theory Affect Blockchain Networks?

Game Theory is the study of strategic decision making.

Game Theory is a core principle of blockchain systems. If you’ve wondered how every individual Bitcoin node works together, Game Theory is your answer.

Game Theory incentivizes people who don’t know each other to work together successfully.

What is the Basic Attention Token?

Developed by Brendan Eich, the Basic Attention Token is a project that aims to make the online advertising space better for everyone.

The Basic Attention Token (BAT) is a digital advertising token which is built on the Ethereum blockchain. The purpose of BAT is to create an ad exchange marketplace which will connect advertisers, publishers and users in a decentralized manner so as to monetize user attention and remove all the other needless expenditure related to ad networks.

In brief, users get paid to provide their attention to ads. The system has to be fair to all the participants: users, advertisers and content publishers.

BAT works in the Brave browser which gets rid of all ads, but if you turn them on, you get paid for watching ads.

Metax and adChain

MetaX is attempting to solve the problem of fraud in the digital advertising world by establishing a common language and universal data set called adChain on blockchain, in this case Ethereum.

How Blockchain Will Impact Marketing and Advertising in 2019 & Beyond?

Blockchain can make advertising more transparent. It can reduce ad fraud, which is a larger problem than many are aware.

Blockchain can help maintain better management of display advertising. Blockchain allows privatizing our own data and has the potential to allow individuals to control how their data is used in regards to ad engagement

Some of these startups are Blockstack, Brave and BAT that aim to decentralize and improve ad delivery, privacy and data exchange.

Blockchain Backbone in Estonia


In 2008, the Estonian government began experimenting with and testing this new technology before Satoshi had even released his/her whitepaper. At this time, the term “blockchain” had yet to be coined, and the Estonians referred to it as “hash-linked time-stamping.” Since 2012, hash-linked time-stamping, or blockchain, has been in operational use in many of Estonia’s registries, such as national health, judicial, legislative, security, and commercial code systems.

The X-Road is the open-source backbone upon which the country’s entire digital infrastructure runs. First put into practice in 2001 (it’s been upgraded and altered many times since), X-Road is rooted in a blockchain called K.S.I., which was developed by Guardtime, one of the biggest blockchain companies in the world. K.S.I. is incidentally used by both NATO and the US Department of Defense.

Sustainably Decentralizing Power, Using the Blockchain?

Private property, modern liberalism, the worldwide web – all of these inventions were supposed to be about decentralizing power, but with every single one we have seen reconcentrations of power.

Glen Weyl is Microsoft’s principal researcher; a visiting research scholar at Princeton’s Woodrow Wilson Schools. He is a political economist and social technologist; his book Radical Markets proposes to abolish private property using blockchain technology. He argues that by thinking through the social and economic dynamics of decentralization, we might be able to build rules into a decentralized system to make it last.