In 2017, Google announced that are now an AI-first company. They have been working on a number of different areas using AI technology, with smart bidding being one of them. If you are not already using smart bidding, then you … Read the rest
Microsoft CEO Satya Nadella on why artificial intelligence is the next big retail trend
Microsoft CEO Satya Nadella sat down with Yahoo Finance’s Brian Sozzi at the world’s largest retail conference, NRF, to discuss what he expects for the future of the retail space. … Read the rest
Artificial Intelligence and Marketing: The Future Is Here
Wondering how artificial intelligence (AI) can improve your marketing? Watch as strategist Bryan Kramer reveals how marketers can benefit from AI. You’ll discover how AI can help you automate complex tasks, tools you can use right now, and emerging AI … Read the rest
How artificial intelligence is being used to better target you with ads
A company is using artificial intelligence to mine your moves on social media and give you a better targeted ad experience online. … Read the rest
The Future of Marketing and AI
Pauline Pangan from AFDigital, talks about the disruptive trends in marketing and how businesses can leverage the power of AI in her session entitled Machine Learning from Marketing Past. … Read the rest
The Future of Blockchain Advertising
Blockchain has been touted as the next Internet, a technology that will revolutionize the way we live. Kim Parlee talks with Brian Wong, founder of kiip and author of The Cheat Code, as his company launches the first ever blockchain … Read the rest
Artificial Intelligence in Marketing
Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to improve marketing, they lack a process by which to execute … Read the rest
Adobe Advertising Cloud: Where programmatic meets media. All media.
Adobe Advertising Cloud is the only independent ad platform that unifies and automates all media, screens, data and creativity at scale. Create meaningful ad experiences that resonate with your audience, deliver data-driven TV advertising, manage all your media strategies across … Read the rest
A Winning Recipe for Machine Learning
The chief decision scientist with Google Cloud says that marketers who are overwhelmed by everything they’re hearing about machine learning should focus on key ingredients, not building an entire kitchen. … Read the rest
AI in Advertising
How artificial intelligence and machine learning can solve attribution, personalization and content creation in advertising and marketing. … Read the rest