Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are the different types of Programmatic Ad Buying?
- Programmatic Guaranteed or PG Deals
- PMP or Private Marketplace Deals
- Open Auction Deals
C. Where does each of the platforms fit in the programmatic advertising ecosystem?
D. What is RTB or Real-time bidding?
E. What is a DSP, SSP, Ad Exchange, and DMP?
Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding