Tag: advertising

Producing a hit TV series like The Bear was once a path to serious riches for its cast and creators. But in another massive entertainment shift, developing groundbreaking shows is worth hundreds of millions less than it used to be.

The average American is exposed to ten THOUSAND [10,000] ads every single day all as part of an industry that is worth nearly a TRILLION dollars run by some of the biggest companies in the world. [Google, Facebook META, Linkedin, CBS, NBC, Fox] But you probably don’t even remember the ad that played before this video, so how many more ads can companies cram in? or are we already past the point of no return? You can only learn so much in a day and according to research conducted by the National Institute of health you will forget half of everything you learn within an hour. There is no possible way that even if you tried to listen to every single ad that you are exposed to on a daily basis that you would remember everything, they were trying to sell you. MOST people are NOT trying to pay as much attention to advertising as humanly possible, they are doing the opposite. MOST people try to avoid it by skipping the ads, getting up from their TV during commercial breaks and becoming wise to carefully disguised product placements. People also get annoyed by the constant interruptions. Nexxen an advertising technology platform and Magna Media conducted a survey on participants that were exposed to a different frequency of the same advertisement one, four or SIX times in a one hour viewing session. Participants who only viewed the advertisement once reported a higher intent to purchase an advertised product but participants who saw the ad six times said that they were actually sixteen percent [16%] LESS likely to purchase it because they found the product disruptive to their overall experience. So if we can’t possibly remember all of the ads shoved in our face AND they become less effective the more they are served to us, the means we must have hit peak advertising right? WRONG? If advertising didn’t work, companies wouldn’t spend nearly a TRILLION dollars on it every year, which is an insane amount of money that is predicted to grow. The first reason is that companies are widening the way that they can advertise to us. The largest category of advertising is probably what you think of when you think of advertising, forty-five [45] second commercials that give the audience some basic information about the five P’s of advertising. The product, the price, the people it’s for, the promotion running on it and the place where they can buy it. All advertising will have some or all of these details in the ad. Traditional advertising is still very popular because it builds awareness of brands and products that might not convert into sales for days or YEARS after the advertisement was aired. Awareness advertising works particularly well for fast moving consumer goods, the shelves of a WalMart or Krogers are filled with products, but those products have packaging, and that packaging is like a mini billboard designed to stand out and get your attention. Competition for shelf space at big box retailers is FIERCE amongst brands, and it’s getting more heated as big box retailers release their own white label products like Sams Choice and Great Value. Companies want as much shelf space as they can get, but retailers want to maximize their floorspace to the fastest moving products so the best way for a company to get shelf space is to show retailers how much they are spending on traditional awareness advertising. Because it’s so effective it’s also expensive and it’s what makes up a majority of googles income. Google is not a tech company, it’s an advertising company that runs a search engine on the side. Online advertising has grown in parallel with ecommerce. Search advertising also benefits from big data because an advert on tv is going to be seen by everybody watching if they are a potential customer or not, but advertising on a search result can use collected data and advanced algorithms to make suggestions with the highest likelihood of sales conversion. There is also another category of advertising that has been growing rapidly and that is influencer advertising, so it’s time to learn How Money Works

Ever wondered about the process behind the ads we see online? This process, called programmatic advertising, is a lot more complex than we think. We break it down in 4 minutes.

Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:

A. What is Programmatic Advertising?

B. What are the different types of Programmatic Ad Buying?

1. Programmatic Guaranteed or PG Deals
2. PMP or Private Marketplace Deals
3. Open Auction Deals

C. Where does each of the platforms fit in the programmatic advertising ecosystem?

D. What is RTB or Real-time bidding?

E. What is a DSP, SSP, Ad Exchange, and DMP?

Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding

Trends can be just buzzwords. But they also may be not. We combed through tons of programmatic predictions, interviewed the eight greatest ad tech innovators, and racked our own brains to figure out which industry novelties are worth adoption.

Among them, you will find quite obvious programmatic predictions, while others might actually surprise you (for example, trends #4 and #5). Ready to start? Then let our irresistible Dmitry Chebakov guide you through the world of miraculous ad tech innovations!

Which trends are inside:

0:24​ #1: Consent-Driven 1st-party Data Models
1:50​ #2: The Rise of Connected TV, OTT, and Mobile Ad Formats
3:15​ #3: AI and Machine Learning Development
4:25​ #4: Audio and Podcast Ads Scale-up
5:20​ #5: Shift from Hyper-Personalization to Hyper-Relevance
6:01​ #6: Recovery of DOOH Advertising

Programmatic advertising has challenges which may benefit from Supply Chain Optimization (SPO). Media buyers can optimize relationships with suppliers via optimization of the digital supply chain.

Digital advertising crosses platforms, countries, and tech platforms — but these 5 key areas unify them regardless of what type of business you are running or what your marketing goals are.