Amazon has 118+ private label brands, some that carry the Amazon name and others cleverly disguised without it. And it’s been accused of using its data prowess to make nearly identical versions of bestselling brand-name items, like Peak Design’s Everyday … Read the rest
Why Instagram Reels Is Struggling to Compete Against TikTok | Tech News Briefing Podcast | WSJ
Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform.… Read the rest
What Is Programmatic Advertising?
Ever wondered about the process behind the ads we see online? This process, called programmatic advertising, is a lot more complex than we think. We break it down in 4 minutes.… Read the rest
Introduction to Programmatic Advertising | What is Programmatic Advertising?
Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are the different types of Programmatic Ad Buying?
- Programmatic Guaranteed or PG Deals
- PMP or
6 Hottest Ad Tech & Programmatic Trends to Adopt Today
Trends can be just buzzwords. But they also may be not. We combed through tons of programmatic predictions, interviewed the eight greatest ad tech innovators, and racked our own brains to figure out which industry novelties are worth adoption.
Among … Read the rest
Programmatic Advertising Video
Programmatic advertising has challenges which may benefit from Supply Chain Optimization (SPO). Media buyers can optimize relationships with suppliers via optimization of the digital supply chain.… Read the rest
5 Dimensions of Digital Advertising (Including Programmatic)
Digital advertising crosses platforms, countries, and tech platforms — but these 5 key areas unify them regardless of what type of business you are running or what your marketing goals are.… Read the rest
The Future of Digital Marketing in 2021
The top 5 hottest digital marketing trends we’ll see in 2021 including 1) artificial intelligence, 2) voice search, 3) blockchain, 4) micro-influencer marketing, 5) interactive content (interactive videos and ads).… Read the rest
Facebook showed this ad to 95% women. Is that a problem?
In 2019, Facebook settled a lawsuit with civil rights groups following the revelation that advertisers using their platform could use the targeting options to exclude many specific demographics from seeing their ads. It’s now more difficult for an unscrupulous advertiser … Read the rest