The average American is exposed to ten THOUSAND [10,000] ads every single day all as part of an industry that is worth nearly a TRILLION dollars run by some of the biggest companies in the world. [Google, Facebook META, Linkedin, … Read the rest
Don’t try to go viral, post COVID what you’re going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it’s also going to increase our competitive digital … Read the rest
Amazon has 118+ private label brands, some that carry the Amazon name and others cleverly disguised without it. And it’s been accused of using its data prowess to make nearly identical versions of bestselling brand-name items, like Peak Design’s Everyday … Read the rest
Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform.… Read the rest
Ever wondered about the process behind the ads we see online? This process, called programmatic advertising, is a lot more complex than we think. We break it down in 4 minutes.… Read the rest
Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are the different types of Programmatic Ad Buying?
- Programmatic Guaranteed or PG Deals
- PMP or
Trends can be just buzzwords. But they also may be not. We combed through tons of programmatic predictions, interviewed the eight greatest ad tech innovators, and racked our own brains to figure out which industry novelties are worth adoption.
Among … Read the rest
Programmatic advertising has challenges which may benefit from Supply Chain Optimization (SPO). Media buyers can optimize relationships with suppliers via optimization of the digital supply chain.… Read the rest
Digital advertising crosses platforms, countries, and tech platforms — but these 5 key areas unify them regardless of what type of business you are running or what your marketing goals are.… Read the rest
The top 5 hottest digital marketing trends we’ll see in 2021 including 1) artificial intelligence, 2) voice search, 3) blockchain, 4) micro-influencer marketing, 5) interactive content (interactive videos and ads).… Read the rest