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Tag: advertising

Posted on October 23, 2022October 12, 2022

The Big, Secretive Business Of Amazon’s 100+ Private-Label Brands

Amazon has 118+ private label brands, some that carry the Amazon name and others cleverly disguised without it. And it’s been accused of using its data prowess to make nearly identical versions of bestselling brand-name items, like Peak Design’s Everyday … Read the rest

Posted on September 22, 2022September 13, 2022

Why Instagram Reels Is Struggling to Compete Against TikTok | Tech News Briefing Podcast | WSJ

Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform.… Read the rest

Posted on November 3, 2021October 26, 2021

What Is Programmatic Advertising?

Ever wondered about the process behind the ads we see online? This process, called programmatic advertising, is a lot more complex than we think. We break it down in 4 minutes.… Read the rest

Posted on September 6, 2021August 29, 2021

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Do you want to know what Programmatic Advertising is? In this video, I will explain step by step:

A. What is Programmatic Advertising?

B. What are the different types of Programmatic Ad Buying?

  1. Programmatic Guaranteed or PG Deals
  2. PMP or
… Read the rest
Posted on April 16, 2021April 8, 2021

6 Hottest Ad Tech & Programmatic Trends to Adopt Today

Trends can be just buzzwords. But they also may be not. We combed through tons of programmatic predictions, interviewed the eight greatest ad tech innovators, and racked our own brains to figure out which industry novelties are worth adoption.

Among … Read the rest

Posted on April 6, 2021March 29, 2021

Programmatic Advertising Video

Programmatic advertising has challenges which may benefit from Supply Chain Optimization (SPO). Media buyers can optimize relationships with suppliers via optimization of the digital supply chain.… Read the rest

Posted on October 25, 2020October 16, 2020

5 Dimensions of Digital Advertising (Including Programmatic)

Digital advertising crosses platforms, countries, and tech platforms — but these 5 key areas unify them regardless of what type of business you are running or what your marketing goals are.… Read the rest

Posted on October 10, 2020October 2, 2020

The Future of Digital Marketing in 2021

The top 5 hottest digital marketing trends we’ll see in 2021 including 1) artificial intelligence, 2) voice search, 3) blockchain, 4) micro-influencer marketing, 5) interactive content (interactive videos and ads).… Read the rest

Posted on August 8, 2020August 1, 2020

Facebook showed this ad to 95% women. Is that a problem?

In 2019, Facebook settled a lawsuit with civil rights groups following the revelation that advertisers using their platform could use the targeting options to exclude many specific demographics from seeing their ads. It’s now more difficult for an unscrupulous advertiser … Read the rest

Posted on July 21, 2020July 13, 2020

Advertising Using Machine Learning and Artificial Intelligence for Your Ad Campaigns

… Read the rest

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